Is bro comedy dead? “Ted 2″ underwhelms at box office
After a ubiquitous ad campaign that lasted for several weeks, “Ted 2″ had a surprising lack of success at the box office. The sequel earned $33 million in its opening weekend, falling behind holdovers “Jurassic World” and “Inside Out,” which took the top two spots.
The performance of the film, directed by and voice-starring Seth MacFarlane as a foul-mouthed talking teddy bear, a represents a huge drop from the original “Ted.” That film debuted in the summer of 2012 and made $54.4 million in its opening weekend, and went on to earn $218.8 million domestically. Why’d it happen? Reports of very, very negative word of mouth on social media had a part to play, according to The Wrap.
That likely had something to do with it, but look at where the trend lines are going: Between this, and last summer’s flop “A Million Ways to Die in the West,” it’s looking like the Seth MacFarlane epoch may be over, at least when it comes to the movies. Not only that, but this summer’s “Entourage” movie was a box office failure too. And finally, after all these years, audiences have begun to sour on Adam Sandler.
These are not happy days for bro comedy, especially not the mean-spirited “shocking,” “controversial,” punching-down kind, that’s “politically incorrect” when it comes to racism and sexism ,the kind that’s synonymous with Sandler’s later work and MacFarlane’s work, period. That type of comedy had a long, successful run, but for a lot of reasons- including those laid out in this essay about how our culture looks down on douchebaggery in a way it seldom has before– that run seems to be over.
Will it return someday? I wouldn’t be shocked. But we’re probably not getting a “Ted 3.”