Meet the Lenovo Cast, a $49 puck-shaped Google Chromecast rival

Sections: Gadgets / Other, Video

Lenovo CastYou’d think there’s not a lot of money to be made in rudimentary digital media players such as Google’s Chromecast, but if that’s the case, what’s up with all the Amazons, Rokus and now Lenovos looking to erode the [easyazon-link asin=”B00DR0PDNE” locale=”us”]$30 video streamer[/easyazon-link]’s popularity?

Priced essentially midway between the Chromecast and more complex set-top boxes like [easyazon-link asin=”B00S8U5A7W” locale=”us”]the Nexus Player[/easyazon-link]or [easyazon-link asin=”B00PWDZQP4″ locale=”us”]Apple TV[/easyazon-link], the just-announced Lenovo Cast aims to impress with minimalistic but elegant design, cross-platform support and, above all, wall-penetrating signal transmission.

That’s right, not only can this 70 x 15 mm low-profile puck sit beside your HDTV instead of always plugged into its HDMI port. It even works like a charm from a different room than the one the large-screen device it beams content onto is located.

Two walls are nothing for the Lenovo Cast, as long as the transfer distance doesn’t exceed 20 meters. Primarily designed to send on and offline movies, videos and games from Android 4.3 and up gadgets, the wireless hub also handles Chromebooks, Windows 8.1 gear and iOS products no problem.

At $49, it’s certainly no Android TV Nvidia Shield competitor, but it does feature DLNA and Miracast compatibility in addition to micro HDMI, micro USB and dual 2.4/5G Wi-Fi. Too bad it’s barely slated to ship in August, when upgraded Nexus Players, Chromecasts and/or Apple TVs might be around as well.

Via [Lenovo PR]

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